Arctic Tangle - Nothing But Goodness.


Considering the threat of COVID-19, having a strong immune system has never been more important. Additionally, consumers are looking for products that improve their physical and mental health, which maintains their immunity.

By JKR's graduate brief, I was to create a brand based on immunity using
"Spirulina". Develop a product containing Spirulina with a brand purpose that ties into the product or immunity.

Agency - JKR Global London

Role - Branding, Brand Activation, Art Direction, Packaging
& POS Campaign


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Costa Coffee summer 2022