Guinness - One Team

Guinness Six Nations is a highly celebrated championship tournament that brings together the best rugby teams from across Europe. However, despite the popularity of rugby, it remains an underrepresented sport for mixed-ability/disabled groups. Our goal with this campaign is to make the Guinness Six Nations the most inclusive championship in the world, offering opportunities for everyone to participate in and enjoy the sport.

The “Never Settle” campaign is about pushing boundaries, breaking barriers, and helping rugby move forward. Our approach to this campaign will focus on building a more inclusive rugby community and changing people's perceptions of what rugby can be. We are committed to increasing the representation of mixed-ability/disabled groups in rugby and creating opportunities for all.

We have to come together as “one team”.